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Deep Heat Maximum Strength Rub provides a more intensive warming therapy, which quickly generates a deep soothing warmth. Some nagging muscular aches and rheumatic pain need powerful treatment. Deep Heat Max Strength is an intensive therapy which quickly generates a deep soothing warmth. Feel its powerful counter-irritant pain-relieving action rapidly but very gently soothe and relieve rheumatic pain, backache, sciatica, lumbago and fibrositis. The extra light non-greasy formulation rubs in effortlessly and is rapidly absorbed for fast relief.