Price at The Toy Shop: £7.20
"Transform Optimus Prime in an instant! Use just one movement to change the Autobot leader from vehicle to robot and back again. When you can switch that fast, it's easy to help Optimus and his team stay undercover. Each 1-Step Changers figure unlocks content in the Transformers Robots in Disguise app. Scan the shield on the figure to unlock that character in the app. The more characters you unlock, the more bots you can send into battle! This Transformers figure's ideal for ages five and up."